Jentera: Jurnal Hukum

Vol. 6 No. 1 (2025): Jentera: Jurnal Hukum
Articles

Legal Review of the use of Personal Data in the Development of Artificial Intelligence Under the Personal Data Protection Law

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  • Habsya Amira Putri
Habsya Amira Putri
Sekolah Tinggi Hukum Indonesia Jentera

Published 2025-08-05

Keywords

  • Personal Data ,
  • Artificial Intelligence,
  • Personal Data Protection,
  • Artificial Intelligence Development in Social Media
Copyright Notice

Abstract

The use of personal data by social media platforms for the training of artificial intelligence (AI) presents significant challenges in safeguarding users' privacy rights. Such practices are often carried out without adequate transparency, creating risks of data misuse that violate the principles set forth in Law No. 27 of 2022 on the Protection of Personal Data ("Personal Data Protection Act" or "PDP Act"). The PDP Act stipulates that the collection and use of personal data must be conducted lawfully, fairly, transparently, and based on the explicit consent of the data subject. However, various practices, such as "forced consent" and the processing of data for unapproved purposes, frequently occur on social media platforms. AI systems are often complex and feature algorithms that make it difficult to understand how users' data is collected, processed, and utilised. This lack of transparency can result in undetected privacy breaches and complicate users' ability to hold the developers of scsial media platforms accountable for the development of AI systems using users' personal data. Therefore, it is necessary to establish a classification of personal data protection to safeguard the interests of individual users of social media platforms.

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